The appointment was announced by Listingbook CEO Randall Kaplan, who first engaged Johnson as a business adviser in 2011, and felt a more permanent relationship with Johnson was warranted. Luthra said Elm Street Technology is in the process of “rolling up” other successful technology and marketing services companies, adding, “We will be able to deliver everything a broker or agent needs from lead generation, to customer for life retention solutions.Kenneth Johnson – a visionary entrepreneur and business leader – has been named President of Listingbook LLC, a software-as-a-service real estate platform that connects nearly 200,000 real estate agents to their clients in 70 real estate markets throughout the United States. “Elevate moves brokers and agents onto one digital marketing system, from one vendor, and that means only one phone call for support. “With Elevate, Elm Street Technology begins to solve one of the biggest challenges for real estate brokers and agents: The marketing technologies they use to promote listings and their businesses don’t talk to each other,” Luthra said. Elevate is powered by Listingbook and it fully integrates all of its features with RLS2000’s powerful automated marketing services and best-in-class websites to deliver new leads, client management, and client-for-life retention all from a single source. The advanced automation introduced by the Elevate system delivers custom blogs, automated listing postings to social media, automated YouTube videos of property tours, and mobile responsive agent and property IDX websites embedded with best-in-class lead generation technology.
“Elevate includes Listingbook’s powerful client servicing platform with best-in-class MLS-powered listing search for home shoppers, access to public records, recent and past sales information, community and school details, taxes, loan calculator, shopping and recreation, and much more.” “Elevate offers brokers and agents a single digital marketing platform with all of the outstanding features that millions of consumers who've used Listingbook love,” said Luthra, who serves as president of Elm Street Technology.
Elm Street’s second acquisition was New England-based agent website provider and marketing services firm RLS2000 in September 2016. Through the acquisition of Listingbook, Elm Street Technology added Randall Kaplan as its chairman. The company’s first acquisition was Listingbook, a client servicing platform for the real estate industry used by millions of consumers. Luthra founded Elm Street Technology in February 2016 with a group of investors. The company is headed by a team of well-known entrepreneurs in the real estate industry, Prem Luthra and Randall Kaplan. Elm Street Technology has announced the launch of Elevate, a new Digital Marketing System that utilizes the company’s two best-in-class acquisitions, Listingbook and RLS2000, to help Elm Street deliver “everything real estate agents and brokers need for new leads and client-for-life retention, all in one place.”
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