But my mix of stories often tilts toward the United States.
The Times covers the world, and the briefing reflects that. They’re usually hard news, with occasional features about serious subjects that have broad appeal, such as a recent essay by a woman whose adult son has autism. I aim to include only four or five stories at the top. (A majority of our readers scroll through on a mobile device, and we respect both their time and their thumbs.) “If we can’t sort through it,” she said, “how can we expect readers to?”Īlthough the internet offers unlimited space, we try to be true to the briefing’s name and keep it short, as well as forward-looking.
The editor overseeing the briefings, Andrea Kannapell, describes us as being on the “front line” of news. We have separate Morning Briefings for Asia, Australia and Europe, as well as an Evening Briefing, and the team of writers shares ideas, approaches and occasionally language.
(I recently included a story about a young woman in Japan who died after working 159 hours of overtime in a month after seeing how readers responded to it on Facebook and Twitter.)
MINBOX 2017 FULL
Here’s the full infographic, Black Friday and Cyber Monday Inbox Experience.I also look at The Times’s home page and at what has performed well on our social media accounts. Encourage customers with items in their cart to checkout in order to claim your holiday discount or offer. Call to Action – Ask customers to add what they’d like to purchase from you to their cart - this will reduce friction during the Black Friday/Cyber Monday frenzy.Don’t let phishing attacks ruin the holidays. retailers, and a third of the top 500 lack proper email authentication and security. Authentication – According to the Online Trust Alliance report released in June 2017, half of the top 100 U.S.Additionally, make sure your emails work across all platforms and devices your customers use before you hit send. Design Better – Powerful visuals with clear CTA’s are key for emails that convert.Consider extending campaign flights in both directions start earlier, run longer. Extend Your Dates – A recent survey by RetailMeNot reported 45% of shoppers plan to begin holiday shopping before November.Doing so might reduce notorious holiday list churn and drive stronger brand loyalty. Email Frequency – Put the customer experience first and consider asking if they want to receive increased email volume during the holidays.They’ve concluded that you can improve your overall email delivery, email open, and email purchase rates by ensuring the following five strategies are deployed this holiday season: The email data included comes from MailCharts’ analysis of top 1000 internet retailers’ (IR1000) emails that included “Black Friday” or “Cyber Monday” in the subject line. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl Sednaoui, Director of Marketing and Co-Founder at MailCharts.
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